Employee Empowerment in the Workplace
Allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
3 Strategies to Sell New Ideas
Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will ...
Brands Are Built In Iterations
Brands aren't born perfectly formed. They are grown through deliberate experimentation and iterations. Iconic brands are built over decades and thousands of iterations.
Brochures Are Sales Crutches
Brochures and sales sheets don't help the sales process. They don't make it easier for your customers to buy. They don't solve problems. Brochures are sales crutches. They prop up weak salespeople and indistinguishable brands.
Most People Can’t Draw the Apple Logo
The Apple logo is one of the most iconic logos, but a recent study found only 1 out of 85 correctly recalled the Apple logo. Your brand identity may not be as important as you think.
Personal Brands Are Not Corporate Brands
A personal brand is not a corporate brand. The brand building process is different. The outcomes are different. The goals are different. And this all stems from one simple reason: you can't compress a career and a personality into a nice shiny box.
Good Is Average and Average Isn’t Worth Sharing
Anyone can deliver good service, but that doesn't get your customers talking about your business or referring it. Create memorable moments to engage your customers and get them singing your praise.
Focus Your Brand To Win
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
How to Write a Bestseller Without Losing Your Soul
Writing a business book is one of the most rewarding and challenging things you can do. And if you don't have a plan it can be soul sucking. Here are 5 principles to write a bestseller without losing your soul.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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