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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Sticky Brands

How the Slingshot Strategy Works to Launch Products or Services

How the Slingshot Strategy Works to Launch Products or Services

By Sarah Young
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
How Hurricanes Influence Baby Names

How Hurricanes Influence Baby Names

By Jeremy Miller | Brand Naming
There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.
The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands

The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands

By Jeremy Miller | Branding Strategies, Sticky Brands
How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.
Homeostasis Inhibits Your Company’s Ability to Grow

Homeostasis Inhibits Your Company’s Ability to Grow

By Jeremy Miller | Branding Strategies
Homeostasis is a good thing, unless you want to make a change. Growth strategies are often derailed by an organization’s unstated desire to maintain equilibrium.
How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

By Jeremy Miller | Brand Naming
IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.
The Secret Sauce to Writing Memorable Marketing Copy

The Secret Sauce to Writing Memorable Marketing Copy

By Jeremy Miller | Brand Differentiation
Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
The Myth of Mobile First, Especially for B2B Brands

The Myth of Mobile First, Especially for B2B Brands

By Jeremy Miller | Branding Strategies
52.2% of all website traffic was generated through mobile devices in 2018, but your customer may not be as mobile dependent as the 52.2% statistic indicates. Here's why you should question the mobile first strategy.
How the Frisbee Got Its Brand Name

How the Frisbee Got Its Brand Name

By Jeremy Miller | Brand Naming
The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here's the origin story of how Frisbee got its brand name.
3 Metrics to Manage Brand Performance

3 Metrics to Manage Brand Performance

By Jeremy Miller | Branding Strategies
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?

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Jeremy Miller

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