Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
The market is evolving so quickly that brand consultants barely know what will happen in the next six days, let alone the next six months.
Don’t Forget to Market Offline
Digital marketing is important, but don’t forget about the real world too. I’ve been shocked recently to see a ...
Destrominate With Your Marketing
DESTROMINATE \di-ˈsträ-mə-ˌnāt\
To utterly destroy in a physical battle, mental battle, or any other ...
What’s Your Brand’s Hook?
A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Monetizing Marketing: Crafting Experiences
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an ...
Differentiate With Your Business Model
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
Video: My Talk On Next Generation Leadership
In March I had an amazing opportunity to deliver a short speech for the Canadian Association of Family Enterprise ...
Are You Working With The Mayor Of Porntown?
A strange question hit me on Sunday. Are professionals dumb enough to check into strip clubs on FourSquare or ...
Sales Training Programs Are Outdated
It’s time for sales forces to find a new playbook. The sales training programs available in the market are showing ...
Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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