It’s All About Leaning In, Not Stepping Away
As many companies are finding out, that transition from a top down approach to empowerment is not an easy one to make. It requires new behaviors and new ways of thinking for both leaders and employees.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Muldoon’s Coffee: Brand Storylines Spark Conversation
Brand storylines make brands stick. Instead of marketing to your customers, speak with them. Share ideas. Find common ground. Have a conversation. Muldoon's Coffee leverages storylines to go beyond marketing, and engage their market in a conversation.
The Downside of Word of Mouth Marketing
Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
DevFacto: Happy Employees Create Happy Customers
Happy employees create happy customers. DevFacto stands out with a dynamic culture that radiates through their brand. They are a software development firm based in Edmonton, Canada. The firm has grown over 96% in the past 3 years, and their culture is a key contributor to their success.
A New Website, 30 Days and 400% More Subscribers
What do you want your website to do? We launched a new version of StickyBranding.com with a clear goal: generate email subscribers. Within 30 days email subscriptions are up 400%. And we're seeing gains across the board: 38% increase in unique visitors, 129% increase in average duration on the site, and the bounce rate fell from 86% to 35%.
The Central Group: Innovate Beyond Your Products
Customers come for the products, but stay for the results. The Central Group has innovated beyond their products with sticky value-add customers. As Rick Eastwood, President of The Central Group explains, "We're not in the business of selling displays and packaging. We're here to help our clients get their products out the door."
Am I Dissatisfied Enough To Change?
Dissatisfaction is the great divide between action and inaction. Are you pissed off enough with the status quo that change is not an option? Use this short equation, D x V x P = â–³, to determine your company's ability to make change.
ProVision IT: Built To Last vs Built To Sell
Your founding vision will have a great deal of impact on your future brand. Are you building a business that will grow through the generations, or are you building a business to sell? ProVision IT is built to last, and their founding philosophy is embedded in their culture and systems.
Distribute Your Content To Drive Sales
If an article is posted on your website and no one is there to read it, does it make a sale? Nope. It just goes unnoticed. For every hour you create content, invest two more to grow your distribution.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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