We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
The New Year is a time for renewed optimism and planning. Before you start plotting your priorities for the upcoming year, take a moment and look backwards. Measure your New Year's Resolutions by looking to past milestones, and then setting goals and measures based on how far you've already come.
Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
"You can't manage what you can't measure." Sage advice. I'm not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.
"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
Marketers have an annoying habit of converting real functionality into marketing hype. The financial services sector is particularly guilty of this, but First Affiliated is working hard to defend the Multi-Family Office category. Ward off the marketers that are trying to piggyback on your success. Promote the category first and your brand second
Manufacturers grow their brands by innovating and staying a step ahead. Alpha Poly Packaging, a manufacturer of film and bag packaging, strategy can be described as "easy in, impossible out." Clients come for the products, but stay for services that help them run their business and deliver results. Alpha is growing a sticky brand by embracing both sides of the equation.
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.