Slingshot Strategy
Comeback from the pandemic with a Slingshot Strategy. Here's how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Why Rebrands Fail
Rebranding is a big decision. It's like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
3 Pitfalls of Managing Multiple Brands
For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.
2015 Reader Survey: Help Me Create Content That Serves Your Needs
To do great work requires feedback and direction. I want to ensure my articles and content is doing the best possible job of answering your needs and interests. That's why I need your input. Would you take a few minutes to share your thoughts in my 2015 Reader Survey?
The Art of Polarizing Your Brand
It's better to be hated than to be stuck in the indifference trap. The art of polarizing your brand is to avoid a middle ground to stand out in your marketplace. Find that place that no one can say you're catering to everyone.
Put Your Best Foot Forward
Your customers judge your brand with their eyes. What they see sets expectations of what's to come. Put your best foot forward. Sticky Brands are visual brands.
Make Your Website Sell As Well As Your Best Salesperson
There is no substitute for great sales talent. Hiring weak sales reps is like driving a car on bald tires. They can get you from point A to B, but you can never gain traction. The same can be said of your website. You can have an attractive, functional website, but does it sell? If not, this is your opportunity. Make your website sell as well as your best salesperson.
Three Questions to Transform Your Business
General Stanley McChrystal said, "You're not going to come up with a hundred year plan, a fifty year, or even a five year plan. You're going to come up with general directions and frameworks, and you better learn everyday. Because that's the world we're in now." Your ability to adapt and transform your business may be your greatest competitive strength.
Cut The Fat From Your Selling
Corporate sales teams are filled with fat — extraneous processes and steps that slow down customers from making purchase decisions. It's time to challenge convention to deliver better sales results. To dramatically speed up sales you've got to cut the fat from your sales process.
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Jeremy Miller
Top 30 Brand Guru
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Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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