Strategy Answers “How” to Get “What” by “When”
What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Is Your Call To Action Too Late?
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
Blow The Doors Off 2014
I can't believe it's the end of summer already. Kids go back to school next week, and it's time for businesses to ...
We Want Relationships, Not Connections
Entire industries have formed to facilitate networking. Industry associations, boards of trade, chambers of ...
Start With How, Not Why
Simon Sinek argues in Start With Why that "People don't buy what you do, they buy why you do it." I disagree. People buy the how, not the why.
6 Habits of Great Sales People
Great sales people possess habits that separate them from everyone else. Every sales rep does the basics: prospect, qualify, negotiate and close. Great reps do the same things, but they do them better.
What Would Apple Do?
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Startup Branding: Plant Deep Roots
The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand
Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
