Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

Get the Empowerment Equals Performance Ebook (It’s Free!)

Get the Empowerment Equals Performance Ebook (It’s Free!)

Empowerment = Performance is a free ebook that shows you that when you empower your employees with clear goals and the opportunities to grow and iterate, they will rise up and sales will come naturally.
The Central Group: It’s Not What You Sell. It’s What You Deliver

The Central Group: It’s Not What You Sell. It’s What You Deliver

Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.
Communicate In The Language Of Your Customer

Communicate In The Language Of Your Customer

The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Creativity Creates Work

Creativity Creates Work

Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.
DECO Windshield Repair: First They Ignore You, Then You Win

DECO Windshield Repair: First They Ignore You, Then You Win

Mahatma Gandhi said, "First they ignore you, then they ridicule you, then they fight you, and then you win." DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.
The Social Media Game

The Social Media Game

Social media is a game. You don't need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach -- and maybe even your influence.
Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.
Breaking Buying Habits

Breaking Buying Habits

The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Visit the Podcast Page

Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

Let Us Show You The Sticky Branding Approach

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.