Blog

We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

Two Simple Templates to Write Your Value Proposition

Two Simple Templates to Write Your Value Proposition

Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Simple Clarity is the foundation of your brand. It's the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it's easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.
Matcom Group: Hassle Free Performance

Matcom Group: Hassle Free Performance

Companies choose Matcom, because the service is "hassle free." They stand out in a commoditized sector by creating turnkey solutions. Not all companies value this level of service, but the ones who do love it. There is a real value in reducing the time and resource constraints on your internal team, and delegating non-core competencies. It is liberating to know someone else will get the project done while you focus on satisfying your own clients.
Your Website: The Set It And Forget It Trap

Your Website: The Set It And Forget It Trap

How often do you update your website? I'm not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.
Versature: Doubled Their Sales Performance In 90 Days

Versature: Doubled Their Sales Performance In 90 Days

Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
Unattainable Goals Crush Your Credibility

Unattainable Goals Crush Your Credibility

A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Brilliant: Be Everywhere

Brilliant: Be Everywhere

Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™'s marketing strategy is to "be everywhere." They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Break Through Revenue Plateaus, One Goal At A time

Break Through Revenue Plateaus, One Goal At A time

Companies face predictable revenue plateaus at $1 million, $5 million, $10 million, $25 million and so on. Break through the plateaus with clear goals. Every quarter focus on developing a key area of your business to get to the next level.
CARD.com: Rebuilding Trust In A Broken Sector

CARD.com: Rebuilding Trust In A Broken Sector

According to the Edelman Trust Barometer, the banks and financial services sector are the least trusted sector. CARD.com is rebuilding trust by understanding the true needs of average consumers, and creating a service that delights them.

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Jeremy Miller

Top 30 Brand Guru

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

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In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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