How to Focus Your Marketing Campaigns
Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
The Battle for Relevance: Why Change Matters
Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating you have to constantly strive to gain relevance at the expense of others. Here's how.
ROI Cues: Demonstrate Your Service Is Working
ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we're doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
Trying To Do Everything Is the Fastest Route to Mediocrity
Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
How to Name a Company
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
Customer Feedback Loops
Your customers will tell you what they think, and reveal how your company is performing. Capture those insights with a Feedback Loop. They're surprisingly easy to create, and the data is invaluable.
What Makes An Iconic Logo
A logo is the visual embodiment of your brand. It's a beacon that to draw us to it. Iconic logos possess 5 key traits. Learn how to make an iconic logo.
Creating Content in a Vacuum
Creating content can be a lonely road, because 90% of internet users happily consume in silence. Find the inner drive to keep creating great content. Find the thing that will motivate you when everyone else is silent.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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