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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Get the Empowerment Equals Performance Ebook (It’s Free!)

Get the Empowerment Equals Performance Ebook (It’s Free!)

By Sarah Young
Empowerment = Performance is a free ebook that shows you that when you empower your employees with clear goals and the opportunities to grow and iterate, they will rise up and sales will come naturally.
The Central Group: It’s Not What You Sell. It’s What You Deliver

The Central Group: It’s Not What You Sell. It’s What You Deliver

By Jeremy Miller | Branding Strategies, Sticky Brands
Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.
Communicate In The Language Of Your Customer

Communicate In The Language Of Your Customer

By Jeremy Miller | Sales
The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

By Jeremy Miller | Branding Strategies, Sticky Brands
Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Creativity Creates Work

Creativity Creates Work

By Jeremy Miller | Personal Branding
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.
DECO Windshield Repair: First They Ignore You, Then You Win

DECO Windshield Repair: First They Ignore You, Then You Win

By Jeremy Miller | Branding Strategies, Sticky Brands
Mahatma Gandhi said, "First they ignore you, then they ridicule you, then they fight you, and then you win." DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.
The Social Media Game

The Social Media Game

By Jeremy Miller |
Social media is a game. You don't need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach -- and maybe even your influence.
Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

By Jeremy Miller | Sticky Brands
Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.
Breaking Buying Habits

Breaking Buying Habits

By Jeremy Miller | Branding Strategies
The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.

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Jeremy Miller

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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.

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